Nintendo’s Unexpected Connection to Dairy | Moo Moo the Cow Joins Mario Kart

It looks like many new racers are joining Mario Kart, and this time, one of them is straight out of the pasture. News suggests that a dairy cow from Moo Moo Meadows will become a playable character, bringing dairy into the spotlight in an unexpected way. It might just seem like a fun addition to the game, but having a cow as a racer could be a small but meaningful way to remind millions of players about dairy farming and where their favorite dairy products come from.

With every race, players will see a cow front and center — not just as background scenery like in previous installments, but as a character they can choose. The presence of a dairy cow in such a popular game helps reinforce a connection to real life agriculture. It’s a lighthearted but effective way to keep dairy in the conversation, especially as more people become aware of where their food comes from. We are hoping it will have an exciting dairy themed power up or boost ability. The fact Moo Moo is riding what looks like a Motocompo is enough to make any fanatic excited, myself included.

If Nintendo takes it a step further, there’s potential for even more dairy themed content ranging from a farm inspired racetrack, to special in-game events, or even partnerships with real dairy brands. While a video game character alone won’t change the dairy industry, it’s another way to keep cows and dairy farming in the public eye, even in places where people might not expect it.